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Reaching me In this clip Kezia Williams focuses on the importance of knowing who your target audience is: - It's really impor...
FILM TRAILERS Your work filming, directing and editing in iMovie and Final Cut has been substantial. You have also had to respond creatively to the restrictions imposed by lockdowns which have prevented you and your production team from filming together and from filming in locations originally planned. Equally, your casting has had to be re-arranged. In all these adaptations, you and your team have risen to the considerable challenges.
ReplyDeleteYour trailers are sophisticated and technically competent. All genre conventions are convincingly observed. Excellent quality work: evidence of thorough and detailed genre research that informs your own work; articulate reflection about your own trailer. Both products engage audiences effectively through chilling thriller / horror codes using a vulnerable female victim, ominous minor characters, a carefully constructed narrative framework and creative lighting, costumes and sound. You have convincingly created a 1950s boarding school and suggested the dark secrets of its basement for the mise-en-scene.
TEASER TRAILER: watching your teaser trailer left me in no doubt about the horror genre of this film, nor about the fact that I wanted to watch the whole film. Your editing combines a powerful series of images - some of them very disturbing - with a relentless razor-sharp sound track. The whole is driven by menace, such as the basement scenes with forbidding figures and hints of torture. The teaser introduces the main characters and sets the scene firmly in the boarding school institution with recognisable stereotypes like schoolgirls, matron and figures dressed in scrubs. The schoolgirl's sense of disorientation is clear and the filming of spinning ceilings and flights down stone corridors disorients the audience equally. A teaser must offer just enough to engage an audience and promise so much more, which this does, with superb confidence.
MAIN TRAILER: You and your production team, Moonlight Productions, carried out a good deal of genre research into trailer conventions as well as into horror / thriller film codes. This is evident from your final productions and from what you write about your aims to include the introduction of the main characters and narrative and the importance of creating suspense through visual codes like lighting and the pace of the editing. You also set out to establish the main enigma - the deadly secret of the Institute - though the contrast between the surface beauty of the Mansion and the secrets of its shadowy basements. Your filming captures this very vividly.
Amongst the successful shots is the opening scene with the low angle shot of the Mansion and the apprehensive upward glance of the boarding school newcomer. You have gone to a lot of trouble to create a sense of period with your location, sets, references, costumes and props. The staff come across as convincingly menacing, the school girl threatened and in flight from unnamed horrors, and the editing smoothly builds the narrative of the underbelly of sinister activity below stairs, with the soundtrack a strong part of the sense of threat. It builds towards a spine-chilling climax without giving anything away. As a trailer, it ticks all the boxes, with confident use of genre conventions such as fast-paced editing, inter-titles, release date, production company and film title.
YOUR FILM WEBSITE Sophisticated and technically competent. All genre conventions are convincingly observed.page offers substantial evidence of excellent quality work. Your website hosts all our your promo pack in a convincing and cohesively designed whole that engages your target audience from the home page forwards. The landing page presents your Production Company, Moonlight Productions with its crescent moon logo. The central splash is the looped video of the protagonist running in terror through the Basement, which features prominently in the trailers, creating brand cohesion. The sombre monochrome of the whole design fits the horror / thriller genre well. The navigation bar houses the numerous convergent links to other pages and they all work smoothly, with all social media on one side. Particularly engaging is your Gallery page with the TikTok that you made to appeal to your target age group. Very inventive merchandise are (digitally) created for the Shop page and all are carefully considered for the target market and contribute to the film’s branding. The website hosts all components of an ambitious independent film, such as festival screenings, reviews, trailers, posters, and the full range of social media links. The website is a really convincing.
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