RESEARCH: WHAT SETS A FILM APART?

After watching Kezia Williams and Chris Besseling, it gave me awareness into the different factors that are needed to make a film different from all the other films in the same genre. By watching this it will benefit me when making my own film different from all the other films being released.


Kezia Williams is Head of theatrical distribution, after watching her in the short clip about what sets a film apart I learnt:

- It is important to develop the message and and pick out on any key themes and hooks- what is going to really interest and excite your audience?

- it can be started at any different moment in any film campaign such as:

• The script- when they first read the script they get a sense of what's going on, what the most motivational, engaging and motional parts of the story is. 
• When the first footage is seen
• The final film itself 

This is when they realise that a specific part of the film is a really important element of that film. This is what helps develop the film and the hooks, which will be bought out in publicity and marketing. 

Chris Besseling, director of marketing focuses on the market place and the different factors that need to be identified these include:

• The films Unique selling points 
• The target audience- as early on as possible 
• What are the key selling points?
• What are they key strengths that you're going to look to exploit over the cause of the campaign?
• Any potential challenges that you need to be aware of or overcome 

- Once you have these strengths and challenged outline it will then determine how you can work to position the film int he market as something special as a unique experience come the week of release.

- These selling points include: 

• Cast 
• Directors- are they well known 
• Reviews 
• Awards
• Film source material- True story, a real person, a book, a franchise, a sequel 

- Other selling points, for a blockbuster would include: 

• Cinematic spectacle- the visual effects, CGI, 3D

Non-blockbuster films must find a way of positioning them-selves as a must see movie for your target audience in the week of release, this could include: 

• The films powerful and emotional resonance 
• An important or thought provoking message that you can use to try and communicate through your campaign.